high school

Advertising Campaign Project

What is it?

The advertising campaign allows students to form their own “advertising team” and create designs for an invented business or “client”. The campaign will take at least one month to complete. The purpose of this project is to give students a real-world scenario in which students work like real graphic designers creating designs for a realistic business. Each team will create the following:

  • Logo design
  • Business card design
  • Magazine/Poster print ad
  • Billboard design
  • Product packaging

At the end of the project, students will share a presentation of their work with the class. Students must present in order to receive full points for the campaign project. It is very important that students do not create any designs on the computer before receiving the requirements (size, shape, color, media, etc.). DO NOT SKIP AHEAD.


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